Special Christmas event . . . this Friday!

This ad ran during the run up to Christmas in 1935. By this time, Disney merchandising rep Kay Kamen had been at the helm of Disney's licensing arm for almost three years. 

Kamen embarked on a merchandising program that would eventually general millions of dollars in royalty fees and tens-of-millions of dollars in Disney-themed toy sales. This is the first of several great ad examples which I'll be posting over the course of the next few weeks, in addition to some fantastic 1930s Disney Christmas-themed merchandise.

To see some more Christmas newspaper ads, click here, here, here, and here.